Unfinished Live 2021
Mc Court Global
Held both online and in person at one of the most forward-looking cultural centers in New York, The Shed, Unfinished Live brings together over 150 speakers across 5 stages and 75 diverse sessions: a festival of thought, ideas and technology where leading experts and engaged citizens get together for a week of talks, workshops and activities to contribute to shaping our digital future. The conference has it all: mainstage talks, panels and conversations, live podcasts, network hubs, and interactive exhibits – all centered around the future of the society in this digital era we’re living in.
Design-wise, our challenge was how our dynamic identity would sustain itself. How would it unfold from a digital space to a hybrid one: how to build and innovate creative stages, signs, screens, billboards, pamphlets, invitations and animated visuals that reflect the conference’s forward-thinking vision. The identity should expand to the whole environment, communicate the spirit of the festival, speak of innovation, comply with its needs, while at the same time create a cohesiveness and an atmosphere – in other words, to define the space. It might seem impossible to define an unfinished process, to create a brand identity for a space in flux, but we wouldn’t have it any other way.