2019 - Ongoing
Next Now starts from the assumption that “the world is better than we think”. Constituted as a wide network of social innovators, Next Now is here to support those individuals and associations who are pioneering and implementing some working, real-life solutions — answers to some of the world’s most pressing challenges. The goal of the platform is to identify, aid and lift up these examples, and the changemakers behind them, and offer them to a global community.
Our job was to build the brand from the ground up, starting from the identity and the visual language to all things digital, web platform and social media. We had to create a sustained identity, one that could be strongly recognized and also be adapted over time. Why not a contemporary and yet timeless typographic identity fired up by a dynamic arrow, then? It worked. After that, we commissioned the Spanish artist and illustrator Luis Mazón to make portraits of some of the game changers, thus generating visual consistency across all elements, from art direction to typography, graphic elements and chromatic language.
In projects like this, communication derives from organization. One of the biggest values for Next Now is to be able to see, from a bird’s eye perspective, patterns and frontiers of innovation that would be hard to showcase otherwise. Through support and visibility, they created a strong platform of innovative players, offering their findings, insights and solutions to the world. We conceived the digital platform as a repository of solutions – a virtual exhibit from thoughts and ideas to urgent challenges for social entrepreneurs, for everybody to browse. You’re welcome.