Felicidad Pública is an award-winning creative agency founded by Piedad Rivadeneira. The studio works across a variety of project areas, media, and commissions. We use the tools of design, strategy, art direction, writing and film to solve our clients’ problems and, it turns out, sometimes even to help improve the world around us. We make your projects grow. How do we do it, you say?




Speak the language of your audience. We understand graphic design as a tool to attract, seduce and convince. From digital to print, we find the right visual translation for our clients’ needs.

  • Corporate Identity
  • Graphic Design
  • Art Direction 
  • Information Design
  • Digital and Web Design
  • Animation and Motion


All the way from the idea to its final form. Through our production team and a global network of talented artists and collaborators, we can develop the right visual language for any project.

  • Content Development
  • Photography
  • Illustration
  • Scripts
  • Film
  • Video Formats

Publishing and Narrative

All things editorial. From good old high-end books to contemporary magazines and brand editorialization, we give shape to any story, communication or campaign. 

  • Books & Magazines 
  • Content Direction
  • Creative Direction
  • Editorial Design
  • Illustration
  • Naming
  • Content Production
  • Copywriting
  • Publishing


Ideas always come first. We respond to our clients’ needs with creative concepts and strategic actions, finding the right words and most effective approaches for any given situation.

  • Brand Identity
  • Brand Campaign
  • Content Direction
  • Creative Direction
  • Naming
  • Narrative
  • Strategy



  • · Aguas Andinas (Chile)
  • · András Szántó (U.S.A.)
  • · Ashoka (U.S.A)
  • · Asia Society (U.S.A)
  • · BHP Billiton (Australia)
  • · Barabasi (Hungary)
  • · Café Público (Santiago de Chile)
  • · Camila Falquez (NYC)
  • · Centro de Políticas Públicas UC (Chile)
  • · ComunidadMujer (Chile)
  • · Congreso Futuro (Chile)
  • · Copesa (Chile)
  • · Creo Antofagasta (Chile)
  • · Cámara Nacional de Comercio, Servicios y Turismo (Chile)
  • · Ediciones UDP (Santiago de Chile)
  • · Escenix (WorldWideWeb)
  • · Festival Internacional de Documental de Santiago (Chile)
  • · Félix Café (Chile)
  • · Gobierno Regional Metropolitano de Santiago (Chile)
  • · Hammam (Chile)
  • · Javiera Peón-Veiga (Chile)
  • · Jirafa Producciones
  • · Liguria (Chile)
  • · Los Héroes (Chile)
  • · Mc Court Global (U.S.A)
  • · Metro de Santiago (Chile)
  • · Michelle Bachelet (Chile)
  • · Ministerio de Educación (Chile)
  • · Ministerio de las Artes y las Culturas (Chile)
  • · Ministerio de las Culturas, las Artes y el Patrimonio
  • · Museo Benjamín Vicuña Mackenna (Chile)
  • · Museo Chileno de Arte Precolombino (Santiago de Chile)
  • · Museo Interactivo Mirador (Santiago de Chile)
  • · Pablo Ilabaca (Chile)
  • · Palacio Astoreca (Valparaíso)
  • · Parox
  • · Productora Fabula (Chile)
  • · Res Pública
  • · Revista Paula (Chile)
  • · Santiago Metro (Santiago de Chile)
  • · Self Initiative (Chile)
  • · Senado de Chile (Chile)
  • · Telefónica (Santiago de Chile)
  • · Unfinished (NYC)
  • · Universidad Alberto Hurtado (Chile)
  • · Verde Sazón (Chile)
  • · Vincent Jullierat
  • · Vinilo Chileno (Chile)
  • · Álvaro Díaz (Chile)


Piedad Rivadeneira

Creative Director and Founder

Piedad was selected among the 10 most creative Chileans by El Mercurio . Her work has been recognized and awarded by Premio Chile Diseño, Core77 Design Awards, The Society of Publication Designers, NY and The Society of News Design. Before Felicidad, she was among the founders of the TV channel Rock & Pop, Art director at Revista Paula and creator of the emblematic Revista Fibra. She also founded the independent publishing house Los Libros Que Leo. She is self-taught.

Josefa Labarca

Executive Director & Partner

Josefa is in charge of operations, project and client management. She has over 8 years of experience in coordination and project administration. She previously worked at Canal 13, BHP, National Fine Arts Museum, University Diego Portales, VTR and Copec.

Simón Sepúlveda

Design Director / Partner

Simon is a prolific artist. His work ranges across disciplines; from design, illustration, art direction, branding to textile design. He previously worked at Apple, Javiér Jaen, and Sagmeister & Walsh. He is a teacher of creative process in the Master of Visual Design at Elisava, Barcelona.  Simón was named as Young Gun (2019) as one of the 30 best creatives of the industry under 30 years old by the Art Directors Club in the U.S.A.

Magdalena Rivadeneira

Chief of Operations (COO)

Magdalena manages the company’s financial and economic growth, focusing on establishing changes that  save costs and eliminate inefficiencies, as well as handle the company’s human resources. As the finance manager of a creative studio, she finds cost-effective solutions that help reach the company’s creative goals. She graduated in Business Administration and has 25 years of experience in national and transnational companies.

Christopher Cea

Art Director & Graphic Designer

With studies in graphic design, creativity and photography from Duoc UC, School of Visual Arts (NYC), and Fotodesign Santiago. His work moves through visual language, brand identities, illustration and editorial design.

Nicolás Díaz

Publicist & Graphic Designer

Focused on design, innovation and culture, his work moves across different disciplines in the areas of ​​communication, editorial design and fashion photography. Previously, he worked as a publicist and designer in Hueders and Ciudad Emergente.

Sandra Serra

Graphic and Motion Designer

Sandra is an MA student in image studies interested in editorial illustration. Her animation work ranges from social networks assets to digital applications. Previously, she worked at the Fundación para la Superación de la Pobreza and at Wunderman Thompson.

Antonia Guzmán

Graphic Designer

After her studies at the Diego Portales University, MAC Academy and Brother Argentina, Antonia has worked as an art director at Massive (Argentina), Auge Headquarter (Italy) and as a designer and art director at Escenix.

Antonio Blondel

Digital and Music Producer

Antonio previously worked as computer and audiovisual technical assistant at the Estudio Circo Beat, the Contadora de Películas and the Estudio 1010.

Consuelo Kehr

Journalist and Editor

Graduated at UDP and Complot Barcelona, Consuelo’s work focuses on content creation and editing. Her interests are culture, gender, education, history, music and others, and she has been an assistant professor at the UDP and UDD universities, as well as worked as freelance editor and writer on various projects.

Cristine Ruiz

Administration Assistant

Specialized in Business Administration, Cristine has worked as a secretary, sales executive and production assistant in various organizations.

Daniel Torres

Graphic Designer

After completing his education at UDD and L'Ecole de Design Nantes Atlantique, Daniel has collaborated with diverse chilean music artist and other cultural projects, working between design, audiovisual and illustration.

Pau Geis

Graphic Designer

Based between Barcelona and London, Pau’s work blurs boundaries between disciplines, understanding communication and art direction through any media – be it sculpture, photography, film, objects or installations. He has collaborated with many artists, singers, fashion brands and institutions. His work has been exhibited in London (Piloto Pardo) and Feria CHACO (Santiago), and he has been a guest lecturer in universities such as UDLA, UNAB and UDP.

Adriano García

Journalist & Producer

With a formation as an historian focused on the treatment of archives, Adriano operates as a journalist, researcher, producer, podcaster and translator, with previous experiences in The Clinic and Tironi Asociados.

Déborah Vázquez

Project Manager & Coordinator

Publicist and design lover, with more than 10 years of experience in the area of marketing and communications, with extensive knowledge in strategy and branding for different areas. She developed professionally in different advertising and design agencies such as Promoplan, Porta 4, Ivestudio and Espinaca Advertising Agency.

Mauricio Loyola

Journalist & Film Editor

Mauricio is a founding partner and director of photography at Metro Cúbico Producciones. He has been a director for Colomba Films, a photographer for Cirque du Soleil and he has been an assistant professor at the UDP, as well as worked as freelance film editor on various projects.

Alfredo Duarte

Programmer and Designer

Fan of science, technology, music, and sound, Alfredo is a creative coding enthusiast passionated for knowledge. That search has allowed him to develop a set of tools that combines design, art, and code, as well as organize meetings and workshops in Santiago and exhibit at the MNBA, MAC, Espacio Fundación Telefónica, Demo Festival, Neo Shibuya among others.

Andrea Díaz

Social Media Curator

As a publicist fond of naming, brand development, reading and music, with experience in account management and teamwork, she has worked with Macromarketing, JWT Chile, Promoplan, Dipaola and R&B-Hualle.